Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. In his best seller, Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye- that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
Blink brims with surprising insights about our world and ourselvs, ideas that you’ll have a hard time getting out of your head, things you’ll itch to share with your friends. Gladwell gives good weigt to a provocative subject, the relevance of which may inspire reflection on several notable and pehaps questionable decision making efforts of our recent history. I had a really fun ride reading this book. Gladwell is without peer in his ability to sum up complex concepts with a simple, tight phrase. he is a gifted storyteller, able to find memorable characters and delightful anecdotes wherever he goes. everyone should buy this book: you’ll be delighted.